Chocolate Halva Rozelach

No, it’s not a typo—it’s a new kind of rugelach! Rozelach is actually the flagship dessert of Cafe Landwer, a beloved cafe chain across Israel. This treat saw a resurgence in popularity last year when a social media campaign went viral, featuring teen girls enjoying the iconic dessert with hot chocolate and friends, inspiring countless posts and videos. Soon after, "how-to" tutorials for making rozelach at home flooded the internet.

The dessert itself is delightfully simple: a light yeast dough spread with Nutella, rolled up, and baked to perfection. Our version makes it even easier by swapping in prepared pizza dough for a shortcut. But the real secret? Pair it with a steaming hot drink and your closest friends—because rozelach is as much about sharing moments as it is about the sweet, chocolaty goodness.

If you’re wondering why it’s called rozelach, that name was born from a creative combination of the beloved rugelach pastry and the name of a historic bar, "Rosa Parks," which was owned by the original founders of Cafe Landwer.